Theatre of the Street: Advertising and Window Display within the Context of Modernism

Theatre of the Street: Advertising and Window Display within the Context of Modernism, 1918–1938, Lada Hubatová-Vacková, UMPRUM, 2021, 372 pp., Illustrations/graphics: E. Koťátková, A. Svobodová

Theatre of the Street: Advertising and Window Display within the Context of Modernism, 1918–1938 deals with a phenomenon that theorist Karel Teige referred to as “street theater” — a vibrant, visually and acoustically rich event that shaped the urban center of interwar Czechoslovakia. Author Lada Hubatová-Vacková and the project editor examine how artistic experimentation combines with commercial and social practices in shop windows, advertising spaces, architecture, illuminated signs, and billboards.